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The Corvette in the French family photo album

A sensitive look at France today

The exhibition “France, a Family Album,” conceived by Yann Arthus-Bertrand and Hervé Le Bras in collaboration with the GoodPlanet Foundation, was recently on display at Paris City Hall. Although it has now ended, it leaves a lasting impression, both for its message and for the faces it brought to light.

Through portraits of women and men surrounded by their families, friends, or colleagues, this exhibition offered an intimate, sincere, and deeply human perspective on French society.

The Corvette: Artisanal Craftsmanship Among the Faces of France

We are very proud that La Corvette was able to participate in this nationwide project. Alongside other iconic French brands, our Marseille soap factory—founded in 1894—has been featured in this collective album, representing a tradition of craftsmanship that is still very much alive.

Being photographed in this setting is a recognition of our teams’ hard work and the values we uphold every day: authenticity, community, and our deep roots in Marseille, the birthplace of Marseille soap.

A living heritage, focused on people

This exhibition served as a reminder that behind every iconic product there are men and women, time-honored traditions, and a shared history. For La Corvette, this human journey reaffirms our commitment to keeping French artisanal heritage alive, while remaining deeply connected to the present day.