Since 1894, the Savonnerie du Midi has been making Marseille soap, a flagship product of Marseilles culture, with passion and pride, making its "La Corvette" soap one of the jewels of the city's living heritage, and the oldest soap brand still on the market today.
As a sub-licensee of the Marine Nationale brand for the past two years, for which a customized range has been developed, Savonnerie du Midi decided to support the largest unit of the French Navy, the Marseille marine firefighters battalion, which includes 2,600 military and civilian personnel.
As Guillaume Fiévet, President of Savonnerie du Midi, explains, "We felt it was essential to make a commitment to a unit that is entirely devoted to the people of Marseille and the protection of its major seaport, by giving back to its members what they have been giving for so many years to our fellow citizens, businesses and, more broadly, our heritage.
This commitment to solidarity, desired by La Savonnerie and welcomed by the battalion's command and soldiers, will take several forms.
Firstly, the development of a unique offer, combining the historic expertise of the Savonnerie, recognized as a Living Heritage Company, and the image of the battalion.
The Savonnerie's flagship product, a 300-gram genuine Marseille soap made from olive oil and Ecocert certified, will be decked out in the colors of the battalion for the occasion.
For every cube purchased, one euro will be donated to the battalion's relief fund.
1€ per soap, donated to the Marseille marine fire department's relief fund
A gift of a "Marins-pompiers de Marseille" patch
From July 5 to 20, 2023, a "Marins-pompiers de Marseille" patch is offered with every purchase of a "Marine nationale" soap cube, while stocks last.
The Savonnerie du Midi also wanted to highlight the work of the men and women of the battalion in its Musée du Savon de Marseille, located on the factory site in the Aygalades district of northern Marseille, with an exhibition based on a selection of previously unpublished photographs of the battalion.
The photo exhibition was inaugurated on July 5 in the Salle des Cauldrons, visited by several thousand people every year, in the presence of Vice-Admiral Lionel Mathieu.
A photo exhibition in the museum © DR BMPM
